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Apple did something extraordinary—again. No. It didn’t introduce a new groundbreaking product. It unveiled a cheaper version of its iPhone. The new iPhone 5C is designed specifically to appeal to younger less affluent users—a new market for Apple. With the iPhone 5C, Apple is making a bold statement. It intends to rule the smartphone marketplace. […]

Outsourcing tech support can cut costs, increase efficiency, improve productivity, and deliver better customer experiences. But you can’t realize these benefits if you can’t manage the tech support firm. And you can’t do that if you’re using the wrong metrics to assess performance. Using the wrong metrics spells disaster. It can send the wrong signals […]

There are now more connected mobile devices on earth than people. And the number of mobile devices is expected to grow significantly in 2014 and beyond. For businesses looking to grow, marketing to millions of people worldwide has never been easier. And yet more than half of the Fortune 1000 firms lack a well-coordinated mobile […]