How To Choose An Enterprise Mobility Platform
Mobility is no longer an option.
It’s a necessity.
Converting key services to rich mobile customer experiences is a must these days if you want to survive.
Going mobile benefits everyone—especially customers.
It increases productivity, enhances connectivity, and improves customer services. These benefits all help boost customer satisfaction.
But you can’t always use your existing web delivery platform to do it.
It may work for simplistic mobile scenarios. But won’t work for delivering sophisticated customer experiences.
To create a rich mobile customer experience, you need a robust enterprise mobility platform—one that’s ideally suited to your company.
Choosing An Enterprise Mobility Platform
One way to choose that platform is to determine what one does. You want an enterprise platform to do two things:
- Develop mobile experiences efficiently and cost effectively
- Deliver the mobile experiences flawlessly and seamlessly
Here are some criteria you may want to consider when choosing an enterprise mobility platform.
Devices/ Development Services
Considerations in this category revolve around providing you with the capabilities you need to develop effective mobile experiences.
- App types support
Does the platform let you create rich, browser-based mobile web experiences? How about native apps or hybrids of these two? If a platform doesn’t offer these capabilities, be leery of it.
- OS/Device support
Not all platforms support all mobile devices. Some specialize. Others deliver a richer experience to mobile users. Choose the OS that works for you. Support for things like iOS for the iPad often varies among vendors.
- Development environment
Some platforms make you use specialized cloud-based tools. Others let you develop your own tools sets. Choose your environment carefully. Know what you need. Often, the choice comes down to speed and accessibility versus richness and familiarity.
- Native support
These tools can simplify creating apps or mobile experiences. They’re ideal when dealing with multiple platforms. But each platform does it differently. What capabilities they sacrifice for cross platform capability differ also. Choose carefully. It’s a critical consideration.
Criteria in this category revolve around what happens after creating experiences. You may want to continue to service these apps and but you’ll need a more robust platform to do it. Some platforms can’t accommodate this effort.
- Cloud services
Off loading interaction with mobility apps to a cloud-based environment is straight forward for B2C firms. But it’s more complicated for B2E firms. How well does the platform address Cloud services?
In B2E you need to integrate existing services with information sets. Mobile middleware services can help broker these services with legacy systems.
Some platforms provide basic reporting services. Others provide more advanced analytics. Then there are those that focus on third-party services. Determine which approach works best for you. Then check out the platform you’re considering. Does it meet your needs?
This is a vital consideration. Device security is critical but not nearly as critical the security of dynamic environments. Make sure the platform allows you to manage application security and access control.
- Management services
The platform needs to offer useful services for managing applications and usage. Usually, it’s done through a browser-based console. How does the platform you’re considering do it? Does it fit your needs?
- Additional middleware capabilities
Managers sometimes overlook these capabilities. Check out the platform’s additional server-based runtime services, like device detection. Based on which device is “calling home,” adjust accordingly.
Mobility is not an option. These days it’s mandatory—especially if you want to survive and thrive in a hotly contested environment. .
But you’re existing delivery system may not do. You may have to import an enterprise mobility platform.
Use the considerations discussed above to help you pick out a platform that fits your needs.
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