This is the time of year when people think of others. Fundraisers kick into overdrive, people give to food banks and you try to carve some time out of your busy schedule to volunteer at the local shelter. Companies also look at charities they can give to in order to contribute to their community. As the owner of a company, you set the tone of the organization. You can create a lifestyle of change in your company by having your help desk, sales department, and manufacturing staff find causes close to their hearts and find ways to give back.
Management Leads The Way
A lifestyle of change begins at the top. Ask your management team to create fundraisers for their favorite functions. It can be something as simple as donating a dollar for a ticket for an extra half hour break or casual dress day, with the proceeds going to the Make a Wish Foundation. Or set up a location where people can donate coats, hats and gloves or wrapped gifts to give to local families in need.
Then the managers should make a point to be open about their volunteer work or donations at work. Let the employees know they give their time or money to local causes and encourage employees to make suggestions to help their favorite causes. Each department can have their own fundraiser. The help desk can contribute to Toys for Tots while the IT department can donate a weekend to Habitat for Humanity.
Start At Home
These days you don’t have to go to Africa or India to find people who need help. Community groups advertise different events all the time these are usually fundraisers for local causes. These events can inspire you and your staff to find local needs you can help meet.
You and your employees may want to be socially responsible, but feel paralyzed because you don’t know where to start. It seems like all these charities and non-profit organizations give so much without influencing the hunger, pain and suffering of the world. However, your company doesn’t need to change the world overnight, so focus instead of helping one person at a time to make difference.
Outsourced Help Desk Can Join In
If you outsource your help desk support or other business functions, you can still work with them to promote a lifestyle of change within your company. Ask the outsource company if they want to participate in a fundraiser or charity. Being active in a community or cause is good promotion for a business. There are people who look at how social active a company is before they will become a customer. Therefore, a help desk service may be willing to join with your company to promote a special cause.
The outsource organization may have a cause they work with and your company may be able to take part in their events. Ask the company if they are socially active and what causes they support. Your two organizations may be able to work together to help several different organizations and coordinate fundraisers.
Make It Known You Are A Company Of Change
While you shouldn’t become socially active as a marketing tactic, it is important to let the community and your niche know you are a company that supports special causes. This knowledge attracts customers, employees and vendors who believe in giving back to the community. Encourage your customers to let your organization know about causes they participate in and see if there is a way your company can help other fundraisers you weren’t aware of.
Being a company of change isn’t just about giving money to a cause. It is also about find ways to make your community and the lives of your customers better. It will take your entire organization working together to find how you create a lifestyle of change for your business.