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net promoter score

Net Promoter Score (NPS) – The Only KPI That Matters

Net Promoter Score (NPS) - The Only KPI That Matters Interested in gauging the loyalty and level of your customers’ satisfaction? Then Net Promoter Score (NPS) is the ideal tool you can use to perform this very important role in the operations of your organization. Net Promoter Score is a key performance indicator (KPI) that is focused on measuring customer loyalty (Frenay, 2016). It was introduced as an alternative to customer satisfaction surveys that were seen as rather time consuming. Customer loyalty behavior plays a pivotal role in promoting commercially meaningful scores as determined by KPI. Customer satisfaction significantly contributes [...]
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